Business in the Metaverse Economy

Accelerate your career with an executive education certificate from the world's leading business school.
Learn at your own pace with asynchronous weekly modules.
Flexible payment options available.
Next cohort
8-10 hrs/week
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feAturing industry leaders across verticals
Animoca Brands
Magic Leap
Prysm Group
Second Life
Brought to you by the world's leading business school

Welcome to the network for future leaders of the metaverse economy

A trillion-dollar opportunity
Citi analysts estimate the metaverse will have a total addressable market of up to $13 trillion by 2030 with 5 billion users.
Join like-minded professionals from across the world as we explore the upcoming metaverse economy. Connect and collaborate with your peers via module-based group discussions, open office hours, and metaverse immersions.

Gain the industry knowledge needed to develop effective business models for capturing value in the metaverse economy.
Complete with
module-based group discussions
instructor-led weekly office hours
immersive metaverse experience
case studies
and capstone
participant networking

When you begin to look at the global reach, the number of people that spend meaningful amounts of time in these new worlds, I think it provides a universe of opportunity.

Stephen Cooper
CEO, Warner Music Group
Business professionals

The program designed for you

Financial Analysts and Advisors
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Public companies and investors are embracing the metaverse economy, requiring skilled finance professionals to understand unique challenges and opportunities.
Management and Tech Consultants
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Metaverse technologies are becoming integral elements in the innovation toolkit for small and medium businesses, which need advisors to guide this transition.
Growth-Focused Professionals
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Global Fortune 500 companies are starting to explore metaverse applications, requiring internal know-how across divisions.
program highlights

Learn the technology and trends shaping the metaverse

Identify high-value consumer-facing and B2B use cases for metaverse technologies.
Value Creation and Capture
Explore strategies for creating and enhancing brand value in interactive, digital worlds.
Industry Economics
Analyze market structure across the metaverse value chain.
blockchain and nfts
Understand how blockchain, cryptocurrencies, and NFTs function and create value in the metaverse.
rules and regulations
Explore the rapidly evolving regulatory framework and platform rules that govern the metaverse.
privacy and online safety
Assess the potential risks of metaverse technology for health and safety and how they might be mitigated.
The industry's only accredited metaverse program

Full course outline

Program Introduction
Learning Methods and Tools
Faculty and Guest Introductions
0.5 hrs
Module 1
What Is the Metaverse?
Unit 1: Defining the Metaverse
Unit 2: Key Metaverse Technologies
Unit 3: Why the Metaverse Matters
2 hrs
Module 2
Metaverse Markets and Use Cases
Unit 1: The Metaverse Competitive Landscape
Unit 2: Metaverse Applications: Consumer Facing
Unit 3: Metaverse Applications: B2B
2 hrs
Module 3
Innovating and Managing for the Metaverse
Unit 1: Theory of Technological Innovation, Adoption, and Disruption
Unit 2: The Metaverse and Work
Unit 3: Social Identities in the Metaverse
2 hrs
Module 4
Metaverse Strategy and Marketing
Unit 1: Strategy for Selling in the Metaverse
Unit 2: Consumer Experience in Augmented and Virtual Realities
Unit 3: Developing or Enhancing a Brand in the Metaverse
2 hrs
Module 5
Value Capture and Competition
Unit 1: Metaverse Business Models
Unit 2: Open vs. Closed Metaverse Platforms
Unit 3: Economics of the Metaverse
Unit 4: Web 3.0: Cryptocurrencies, NFTs, and the Metaverse
2 hrs
Module 6
Challenges and Ethical Issues
Unit 1: Omnipresent Technology
Unit 2: Content Moderation and User Safety
Unit 3: Conclusion and Farewell
2 hrs
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become a thought leader in metaverse technology

Learn from industry experts

Program Leadership
Professor Kevin Werbach
Academic Director

Professor of Legal Studies & Business Ethics; The Liem Sioe Liong/First Pacific Company Professor; and Chairperson, Legal Studies & Business Ethics

The Wharton School of the University of Pennsylvania

Professor Kevin Werbach is professor of Legal Studies & Business Ethics; the Liem Sioe Liong/First Pacific Company Professor; and chairperson of Legal Studies & Business Ethics at the Wharton School of the University of Pennsylvania. He is an expert on internet policy, artificial intelligence, blockchain and digital assets, and gamification and is the academic lead for Wharton's Economics of Blockchain and Digital Assets program. He has held positions including serving as counsel for new technology policy at the U.S. FCC during the Clinton administration, a member of President Barack Obama's administration’s Presidential Transition Team, and an expert advisor on broadband issues at the FCC and the U.S. Department of Commerce. He has testified before the U.S. Senate, House of Representatives, and FCC. Professor Werbach is regularly cited in print and broadcast media and has authored books including The Blockchain and the New Architecture of Trust and For the Win: The Power of Gamification, and edited After the Digital Tornado: Networks, Algorithms, Humanity.

Professor Werbach earned his BA from University of California at Berkeley and his JD from Harvard Law School, where he served as publishing editor of the Harvard Law Review.

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Cathy Barrera, PhD
Industry Lead

Partner and Founding Economist

Prysm Group

Dr. Cathy Barrera is a partner and founding economist at Prysm Group, a leading economic consulting firm specializing in emerging technologies. Dr. Barrera’s work focuses on incentive design, monetization, and governance design for blockchain, digital assets, and the metaverse economy. She has led economic advisory projects for Fortune 500 companies and leading startups that have raised over $10B in capital. She is the industry lead for Wharton's Economics of Blockchain and Digital Assets program, an academic advisor to blockchain projects at the World Economic Forum, and a collaborator with the MIT Cryptoeconomics Lab. She has been featured in outlets such as CBS News, CNBC, CNN, the Los Angeles Times, the New York Times, PBS, Politico, USA Today, Vox, the Wall Street Journal, and the Washington Post, among others. She is former tenure-track faculty at the S.C. Johnson Graduate School of Management at Cornell University and was the chief economist at ZipRecruiter.

Dr. Barrera received a BA in Communication Studies, Economics, and Mathematics from Northwestern University; an MSc in Applicable Mathematics from the London School of Economics; and a PhD in Business Economics from Harvard University, where she studied under Nobel Laureate Oliver Hart.

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Professor Barbara Kahn, PhD

Patty and Jay H. Baker Professor

Professor of Marketing

The Wharton School of the University of Pennsylvania

Professor Barbara Kahn is an expert in brand loyalty, product design, and consumer decision making. She co-hosts Wharton Marketing Matters, a podcast that has produced several segments discussing the future of marketing in the metaverse. She is president of both the Association for Consumer Research and the Journal of Consumer Research policy board and has been selected as an MSI trustee. She has also served as the vice dean of the Wharton undergraduate program.

Professor Kahn earned her BA from the University of Rochester and an MPhil, MBA, and PhD from Columbia University.

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Professor John Paul MacDuffie, PhD

Professor of Management

The Wharton School of the University of Pennsylvania

Professor John Paul MacDuffie is an expert in the global automotive industry. He teaches Work and Technology: Choices and Outcomes, a course focused on how emerging technologies and artificial intelligence will continue to impact the future of the workplace. He serves as the director of the Program on Vehicle and Mobility Innovation at Wharton’s Mack Institute for Innovation Management. He is a founding board member of the Industry Studies Association and an Automotive Experts Group member at the Federal Reserve Bank.

Professor MacDuffie earned his BA from Harvard and his PhD from the MIT Sloan School of Management.

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Professor Americus Reed, PhD

The Whitney M. Young Jr. Professor

Professor of Marketing

The Wharton School of the University of Pennsylvania

Professor Americus Reed is an expert in the areas of brand identity and social influence. He co-hosts the podcast Wharton Marketing Matters, known for its segments regarding branding in the metaverse. He teaches Dynamic Marketing Strategy, as well as courses in the areas of consumer behavior, marketing research and management, and social psychology. His research has been published in multiple academic journals including the Journal of Consumer Research.

Professor Reed earned his BS and MS from Georgia State University and his PhD from the University of Florida.

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Professor Karl Ulrich, ScD

CIBC Endowed Professor;

Professor of Operations, Information and Decisions;

Professor of Management;

Dean’s Office Advisor on Asia Strategy

The Wharton School of the University of Pennsylvania

Professor Karl Ulrich is an expert in innovation, entrepreneurship, and product development. He has led multiple technological innovation efforts for web-based platforms and teaches Product Design and Technology Strategy at Wharton. He is the co-author of Product Design and Development and the author of Innovation Tournaments. He is the co-founder of the Weiss Tech House and the Integrated Product Design Program at the University of Pennsylvania.

Professor Ulrich earned his bachelor’s degree, master’s degree, and doctoral degree in Mechanical Engineering from MIT.

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Professor Pinar Yildirim, PhD

Assistant Professor of Marketing

The Wharton School of the University of Pennsylvania

Professor Pinar Yildirim is an expert in media, technology, and information economics. She teaches Marketing Strategy for Technology Platforms at the Wharton School, where she looks at the future of business on different digital platforms for spaces such as the metaverse and more. She is on the editorial boards of Marketing Science and the Journal of Marketing Research and is a recipient of the Seenu Srinivasan Young Scholar Award in Quantitative Methodology and the Teaching Excellence Award from the Wharton School.

Professor Yildirim earned her MS, a PhD in Industrial Engineering, and a PhD in Marketing in Business Economics from the University of Pittsburgh.

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guest speakers
Carolina Arguelles Navas

Head of AR Product Strategy and Go-To-Market

Snap Inc.
Snap Inc.
Scott Belsky

Chief Product Officer

Adobe Inc.
Adobe Inc.
Sheera Frenkel

Tech Reporter

The New York Times
The New York Times
Peggy Johnson

Chief Executive Officer

Magic Leap
Magic Leap
Sarah Needleman

Reporter, Interactive Entertainment and Social Media

The Wall Street Journal
The Wall Street Journal
Jeremiah Owyang

Chief Marketing Officer

RLY Network Association
RLY Network Association
Tiffany Rolfe

Global Chief Creative Officer

Philip Rosedale


Second Life
Second Life
Yat Siu

Chairman and Co-Founder

Animoca Brands
Animoca Brands
David Treat

Senior Managing Director, Co-lead of Metaverse Continuum Business Group

Dr. Yanis Varoufakis


Hellenic Parliament
Hellenic Parliament
Timoni West

Vice President, Emerging Tools

The certificate that sets you apart
Program graduates will earn a certificate of completion and qualify for six Continuing Education Units (CEUs).
*All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
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Request a brochure to be sent to your email.
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Hear from the Wharton network

The program structure combining weekly lectures, tutor-led live group discussions, and industry case studies allowed me to get a thorough understanding of this growing industry in a time-effective way that fit my busy professional and personal schedule. I was able to connect and exchange with peers across the financial sector and other industries to understand how blockchain and digital assets impact the overall economy.

Branden Sweetser

Vice President - US iShares Product Management


For EY to maintain its position at the forefront of blockchain, cryptocurrency, and digital asset industry transformation, we recognize the importance of investing time into industry-leading training. Through our collaboration with Wharton to develop a private cohort related to their advanced certification program, EY is pleased to join forces with a top-tier learning institution for continued advancement of skills on these complex topics.

Steven Beattie

Financial Crime Consulting and EY Crypto Risk Leader


The Crypto/NFT space moves so quickly and I felt that by having a fundamental understanding of the technology itself, I would be better suited to learn and grow in the space. The course was fantastic, it provided me with incredible case studies to understand how other institutions have been using the technology and has made me more confident in our practices at Sotheby’s and how we can continue to benefit and integrate blockchain into our business.

Jaclyn Levy

NFT Department


I was able to gain a detailed and comprehensive view of this quickly emerging space. By better understanding the core tenants of blockchain, its applications, and real world use cases, I am now able to provide my clients with more tailored and forward-thinking strategic support. Wharton does a great job of weaving together content from industry experts with practical, hands-on assignments to make the course engaging and applicable to my career.

Mark Wagman

Managing Director


Shaping the future of business

As the world’s first collegiate business school, Wharton continues to be a leader in business education. Through our unmatched range of programs and faculty expertise, we provide our students with the tools and knowledge they need to make an impact on the world.

Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs, forming a global network of over 104,000 leaders who transform business every day.

Join the Wharton Web3 community

Some of the hundreds of organizations represented by members of the Wharton Web3 community include AB InBev, Accenture, AIG, Amazon, American Express, AON, AT&T, Bank of America, BCG, Blackrock, BNY Mellon, Carlyle Group, Cisco, Citi, Cooley, Credit Suisse, Dell, Deloitte, Disney, Electronic Arts, EY, FDIC, GEICO, Goldman Sachs, Google, HSBC, IBM, Johnson & Johnson, JPMorgan, KPMG, McKinsey, Meta, Microsoft, Morgan Stanley, NASDAQ, NBC, Nestle, NIKE, Oracle, PwC, Salesforce, Sequoia Capital, Softbank, Sotheby's, Tata, T-Mobile, Toyota, UnitedHealth Group, VISA, Walmart, Warner Media, Wells Fargo, World Bank, Zara, and more.


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On what metaverse do the weekly events run?
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Everything you need to know

Metaverse Blog

In the ever-evolving economic market, keeping up with emerging technologies is essential.
Get the complete industry knowledge you need to succeed here.
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September 12, 2022
November 6, 2022