Professor of Legal Studies & Business Ethics; The Liem Sioe Liong/First Pacific Company Professor; and Chairperson, Legal Studies & Business Ethics
Professor Kevin Werbach is professor of Legal Studies & Business Ethics; the Liem Sioe Liong/First Pacific Company Professor; and chairperson of Legal Studies & Business Ethics at the Wharton School of the University of Pennsylvania. He is an expert on internet policy, artificial intelligence, blockchain and digital assets, and gamification and is the academic lead for Wharton's Economics of Blockchain and Digital Assets program. He has held positions including serving as counsel for new technology policy at the U.S. FCC during the Clinton administration, a member of President Barack Obama's administration’s Presidential Transition Team, and an expert advisor on broadband issues at the FCC and the U.S. Department of Commerce. He has testified before the U.S. Senate, House of Representatives, and FCC. Professor Werbach is regularly cited in print and broadcast media and has authored books including The Blockchain and the New Architecture of Trust and For the Win: The Power of Gamification, and edited After the Digital Tornado: Networks, Algorithms, Humanity.
Professor Werbach earned his BA from University of California at Berkeley and his JD from Harvard Law School, where he served as publishing editor of the Harvard Law Review.
Partner and Founding Economist
Dr. Cathy Barrera is a partner and founding economist at Prysm Group, a leading economic consulting firm specializing in emerging technologies. Dr. Barrera’s work focuses on incentive design, monetization, and governance design for blockchain, digital assets, and the metaverse economy. She has led economic advisory projects for Fortune 500 companies and leading startups that have raised over $10B in capital. She is the industry lead for Wharton's Economics of Blockchain and Digital Assets program, an academic advisor to blockchain projects at the World Economic Forum, and a collaborator with the MIT Cryptoeconomics Lab. She has been featured in outlets such as CBS News, CNBC, CNN, the Los Angeles Times, the New York Times, PBS, Politico, USA Today, Vox, the Wall Street Journal, and the Washington Post, among others. She is former tenure-track faculty at the S.C. Johnson Graduate School of Management at Cornell University and was the chief economist at ZipRecruiter.
Dr. Barrera received a BA in Communication Studies, Economics, and Mathematics from Northwestern University; an MSc in Applicable Mathematics from the London School of Economics; and a PhD in Business Economics from Harvard University, where she studied under Nobel Laureate Oliver Hart.
Patty and Jay H. Baker Professor
Professor of Marketing
Professor Barbara Kahn is an expert in brand loyalty, product design, and consumer decision making. She co-hosts Wharton Marketing Matters, a podcast that has produced several segments discussing the future of marketing in the metaverse. She is president of both the Association for Consumer Research and the Journal of Consumer Research policy board and has been selected as an MSI trustee. She has also served as the vice dean of the Wharton undergraduate program.
Professor Kahn earned her BA from the University of Rochester and an MPhil, MBA, and PhD from Columbia University.
Professor of Management
Professor John Paul MacDuffie is an expert in the global automotive industry. He teaches Work and Technology: Choices and Outcomes, a course focused on how emerging technologies and artificial intelligence will continue to impact the future of the workplace. He serves as the director of the Program on Vehicle and Mobility Innovation at Wharton’s Mack Institute for Innovation Management. He is a founding board member of the Industry Studies Association and an Automotive Experts Group member at the Federal Reserve Bank.
Professor MacDuffie earned his BA from Harvard and his PhD from the MIT Sloan School of Management.
The Whitney M. Young Jr. Professor
Professor of Marketing
Professor Americus Reed is an expert in the areas of brand identity and social influence. He co-hosts the podcast Wharton Marketing Matters, known for its segments regarding branding in the metaverse. He teaches Dynamic Marketing Strategy, as well as courses in the areas of consumer behavior, marketing research and management, and social psychology. His research has been published in multiple academic journals including the Journal of Consumer Research.
Professor Reed earned his BS and MS from Georgia State University and his PhD from the University of Florida.
CIBC Endowed Professor;
Professor of Operations, Information and Decisions;
Professor of Management;
Dean’s Office Advisor on Asia Strategy
Professor Karl Ulrich is an expert in innovation, entrepreneurship, and product development. He has led multiple technological innovation efforts for web-based platforms and teaches Product Design and Technology Strategy at Wharton. He is the co-author of Product Design and Development and the author of Innovation Tournaments. He is the co-founder of the Weiss Tech House and the Integrated Product Design Program at the University of Pennsylvania.
Professor Ulrich earned his bachelor’s degree, master’s degree, and doctoral degree in Mechanical Engineering from MIT.
Assistant Professor of Marketing
Professor Pinar Yildirim is an expert in media, technology, and information economics. She teaches Marketing Strategy for Technology Platforms at the Wharton School, where she looks at the future of business on different digital platforms for spaces such as the metaverse and more. She is on the editorial boards of Marketing Science and the Journal of Marketing Research and is a recipient of the Seenu Srinivasan Young Scholar Award in Quantitative Methodology and the Teaching Excellence Award from the Wharton School.
Professor Yildirim earned her MS, a PhD in Industrial Engineering, and a PhD in Marketing in Business Economics from the University of Pittsburgh.
Head of AR Product Strategy and Go-To-Market
Chief Product Officer
Chief Executive Officer
Reporter, Interactive Entertainment and Social Media
Chief Marketing Officer
Global Chief Creative Officer
Chairman and Co-Founder
Senior Managing Director, Co-lead of Metaverse Continuum Business Group
Vice President, Emerging Tools
The program structure combining weekly lectures, tutor-led live group discussions, and industry case studies allowed me to get a thorough understanding of this growing industry in a time-effective way that fit my busy professional and personal schedule. I was able to connect and exchange with peers across the financial sector and other industries to understand how blockchain and digital assets impact the overall economy.
Vice President - US iShares Product Management
For EY to maintain its position at the forefront of blockchain, cryptocurrency, and digital asset industry transformation, we recognize the importance of investing time into industry-leading training. Through our collaboration with Wharton to develop a private cohort related to their advanced certification program, EY is pleased to join forces with a top-tier learning institution for continued advancement of skills on these complex topics.
Financial Crime Consulting and EY Crypto Risk Leader
The Crypto/NFT space moves so quickly and I felt that by having a fundamental understanding of the technology itself, I would be better suited to learn and grow in the space. The course was fantastic, it provided me with incredible case studies to understand how other institutions have been using the technology and has made me more confident in our practices at Sotheby’s and how we can continue to benefit and integrate blockchain into our business.
I was able to gain a detailed and comprehensive view of this quickly emerging space. By better understanding the core tenants of blockchain, its applications, and real world use cases, I am now able to provide my clients with more tailored and forward-thinking strategic support. Wharton does a great job of weaving together content from industry experts with practical, hands-on assignments to make the course engaging and applicable to my career.
As the world’s first collegiate business school, Wharton continues to be a leader in business education. Through our unmatched range of programs and faculty expertise, we provide our students with the tools and knowledge they need to make an impact on the world.
Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs, forming a global network of over 104,000 leaders who transform business every day.
Some of the hundreds of organizations represented by members of the Wharton Web3 community include AB InBev, Accenture, AIG, Amazon, American Express, AON, AT&T, Bank of America, BCG, Blackrock, BNY Mellon, Carlyle Group, Cisco, Citi, Cooley, Credit Suisse, Dell, Deloitte, Disney, Electronic Arts, EY, FDIC, GEICO, Goldman Sachs, Google, HSBC, IBM, Johnson & Johnson, JPMorgan, KPMG, McKinsey, Meta, Microsoft, Morgan Stanley, NASDAQ, NBC, Nestle, NIKE, Oracle, PwC, Salesforce, Sequoia Capital, Softbank, Sotheby's, Tata, T-Mobile, Toyota, UnitedHealth Group, VISA, Walmart, Warner Media, Wells Fargo, World Bank, Zara, and more.